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Tag Archives: wifi

Brings Happiness to Retailers and their Shoppers with Secure In-store WiFi!

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As the economy continues to show signs of rebounding, retailers are challenged to retain loyal customers and attract new ones.  To remain competitive, the latest technologies and security measures must be adopted while limiting capital expenditures, while improving customer experience. There has been a myriad of articles and opinions on the impact of social media and smartphone adoption and such influence on customer buying behavior.  CMOs and CTOs have to collaborate and work together to improve their company’s bottom line ... Read More »

Engaging Shoppers With Secure In-store WiFi

Secure Retail Wifi

As we all know by now, the “mobile invasion” is here, and it’s quickly reshaping how consumers shop. For those retailers who haven’t fully embraced mobile, now is the time to get in the game. More than half of U.S. consumers own smartphones, and according to a recent Google Shopper Marketing Council survey, 84 percent of those consumers use smartphones to enhance shopping while they are physically in stores. The same survey also found that this trend doesn’t just apply ... Read More »

4 Major IT Themes We Took Away From NRF’s 2014 Big Show

EarthLink Business finished up another successful show at NRF 2014 this year.  Attendance was at a record high at over 27,000, and there was LOTS of energy.  Prospects, customers, analysts and the media came by the EarthLink booth showing strong interest in our PCI compliance and secure Wi-Fi solutions.  The ability to use Wi-Fi to gather data and connect with mobile consumers on social media were of particular interest.  And of course, there was our ever-popular free espresso bar, which ... Read More »