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Redefining Work, One Skydive at a Time

When I stop to really think about how technology has redefined the ways we conduct business, it’s staggering. Depending on the nature of your profession, you are no longer tethered to your office. Services such as Cloud Workspace™, a customized virtual cloud desktop solution, provides secure access to business applications and data from anywhere, from any device, and via any Internet or private connection. Another example is Hosted Voice, which allows users to receive voicemail as email, forward calls to multiple phones and use web-based management tools for on-demand control and customization. These scalable solutions can easily grow with a business without the capital expense of buying and maintaining expensive equipment. And that doesn’t even take into account hardware and software advances in laptops, tablets, smartphones, apps and the like. Of course, the line between our workday and private lives continues to blur, but in my view it’s a small price to pay for the immense increase in productivity and convenience.

Continuing the theme of how technology advancements are redefining our workday, recently EarthLink’s Marketing team launched a new short film titled “World’s Coolest Skydiving Businessman.” With 3,000+YouTube hits and counting, the video is an energetic vision of ‘work redefined,’ with our skydiving businessman symbolizing the immense freedom and empowerment that technology puts within reach. Click here to check it out and share it with your friends. And for a light-hearted look at how it was created, watch the Behind the Scenes video.

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About Pamela O'Connor

Pamela O'Connor
Pam O’Connor, Corporate Communications Manager for EarthLink, has more than a decade of proven marketing communications and public relations experience in corporate, non-profit and agency environments. As a marketing consultant, she’s advised clients ranging from the University of North Carolina at Chapel Hill to SAS Institute. Pam is a recipient of the Business Journal’s 40 Under 40 Award recognizing innovative business practice in North Carolina. She earned her Master of Science from the London School of Economics and her BA from the University of North Carolina at Chapel Hill. She is active in many philanthropic organizations, including Greyhound Rescue of North Carolina, The Wake County Autism Society, and PlayMakers Repertory Company.